The project will build on the Sustainability First demand-side work (published 2010), taking on board the I & C sector and demand-side role of micro-generation. The work programme will essentially be carried out by Judith Ward and Gill Owen, from Sustainability First with analytical work carried out by Brattle. Work will be coordinated via an independent cross-industry consumer group, a Smart Demand Forum with representatives from all funding parties; these are expected to be Elexon, Ofgem, DECC, large users, equipment manufacturers, consumer bodies, DNOs and energy retailers.